Social Media Marketing

There are over 3 billion people currently on social media. That means that almost half of the world’s population is now on various channels connecting virtually, sharing their experiences, stories and other miscellaneous information for everyone to see. This makes social media marketing crucial for businesses. Not only is it essential to be on social media with your business, it’s also important to be strategic in today’s market. 

At PushCrankPress, we go above and beyond to stay on top of trends, analytics, competition comparison and engagement tactics for our clients. To better understand how we utilize social media marketing and compile brand new ideas, here is a quick list of tips and tricks to improve your social media marketing. 

Define Your Goals 

It’s important to know what you would like to gain out of your social media marketing. When creating your goals, be specific with what you are trying to accomplish. It is also important to set attainable goals by creating a short term and long term plan. Make sure that your goals are measurable and that you are tracking performance weekly, monthly and quarterly. 

Target Audience

Now that you have your goal in mind, you need to take a look at your audience. Who is looking at your social media platforms and who do you want to reach? Pinpointing these items will help shape how you create content and develop a successful plan. Creating content that matters to your audience is a key component to making meaningful connections that will later create loyal customers. 

Content Calendar

Quality content takes time and thought. Planning ahead is key to great success with social media marketing. Creating an outline for your content will help you understand how you would like to present yourself moving forward. It is also an excellent way to stay consistent with your material, helping with your social media platforms’ overall aesthetic. 

Social Media Analytics

 Analytics help you to understand what is working and what is not. Learning what generates traffic can help you make informed decisions on content material. Taking a look at the numbers and comparing them to your competition is one way to stay ahead in your market. 

Be Authentic

Ensuring that anyone who comes across your social media gets an idea of who you are and what your business represents is the end goal of any social media presence. Consider it your first impression with your consumer and if you would like to connect with others, it’s essential to make a good one. Being yourself and staying truthful to your business and brand helps build transparency that typically performs the best on social media. 

Bottom Line

An effective social media marketing strategy is an essential component to your overall marketing strategy. All of these steps take time and require a large amount of effort. If you would like to learn more about creating successful Social Media Marketing or need a Brand New Idea, give us a call at 334-446-6149.


Posted: Mar 02, 2021