BFF- Brand Friends Forever
Friendship is something that is so important to all of us in life. It is there to pick us up when we are down and encourage and inspire us to be the best version of ourselves. They all have their own unique personality that we like having in our lives. Although all friendships are not made to last forever some will leave a lasting impression. Like friendships, brands need to be unique and build a strong connection with their customers to continue their relationship.
The Look
People have their own look, sound and feel. It makes us human and how we differentiate ourselves from the crowd. Brands also have distinct personalities that use various elements to help them stand out. Companies such as Nike and Apple have done an excellent job at positioning themselves as household brands. Their logo became the face of the brand and helped them stand out from the rest. Making sure that the brand has an entire visual identity can help consumers pinpoint the brand. Colors, fonts, and spacing are all important in communicating your tone and give ideas to what feel your overall brand would like to have.
The Tone
Although a logo is a critical part of a brand, logos are not the entire brand. The tone of your brand is the voice that both embodies and expresses the brand’s personality. Like our friendships, you want to get to know a person and their set values to see if they match yours. It’s important to know what drives them, their likes and dislikes, and what they want to contribute to the world.
The Action
Ensuring your brand is consistent will also help achieve brand recognition and allow consumers to identify your brand. Imagine if every time you hang out with a friend, their personality changed. You most likely wouldn’t be friends much longer. You choose friends you trust and enjoy. You choose to grow with them, share interests and hope they keep their promises. Consumers across all generations are loyal to brands that share their values. They look for authenticity, inclusivity, and if they feel that the brand truly understands them.
Communication is the key to keeping the relationship strong. Just like branding, making sure that you maintain these strong connections with customers is highly important to maintain a long-lasting loyal relationship. If you would like your brand to improve its relationship with your customers, contact us today at 334-446-6149.
Posted: Sep 29, 2021