Building a Better Website

When it comes to marketing, having a great website can be one of the most effective marketing channels around. Websites are essential to communicate who you are and what you offer as a business to your audience. If you aren’t particularly tech-savvy, building a website may seem like a challenge. Here are a few things you should consider before diving into building your business’ website.

Keep it Simple 

Having a fresh and unique look will be the first thing potential customers will see when visiting your website. Make sure your homepage answers the most critical questions new visitors will be asking, like who you are, what your business is and where you are located. The key is not to overload your homepage, making it cluttered and confusing for customers. 

Consider the Platform 

An essential part of designing your website is optimizing your design for large or small monitor sizes or pages. Whether your potential customers are on a smartphone, tablet, or laptop, making sure they have a great user experience on any device is critical to consider. We like to approach websites as mobile-first and then design for tablet or laptop to ensure that we maximize the user experience.

Prepare for Upkeep and Maintenance 

A website reflects the ongoing evolution of your brand. This means that if you are evolving, so should your website. Updates that accurately reflect your business will be necessary. Be prepared to take the time to make sure your website is fully functional and accurately reflects your company’s message.  

Plan for the Project 

It’s important to remember that building a website is a process. It won’t happen overnight, and sometimes it may even take a few months. For your website to be the best it can be, you need to plan for long timelines due to all the moving parts. Since your website is a huge part of reaching your target audience, it is vital to give it all the proper attention and time it deserves. Depending on the size, we like to estimate 12-16 weeks from concept to launch.

Find a Team That Understands 

A website is a key marketing tool and it should stand out against your competitors. The success of your website ultimately depends on your knowledge and the skill of the team behind it. 

If you would like more information about our web development process or learn how we can help, give us a call today at 334-446-6149 or email us at

Posted: Nov 03, 2021