How to Reach a Millennial Audience
Millennials are no longer teenagers but responsible adults filling positions of decision-makers and innovators. Millennials are a demographic every brand should be targeting. The first trick is to gain their loyalty and then keep it.
Who are Millennials, and Why are They Important?
Who are we talking about when we refer to “millennials?” This age group is also known as Generation Y and refers to anyone born after 1981 and before the millennium change; today, that includes anyone in their late 20s to 40s age group.
Millennials make up 25% of the U.S. population. Whatever age group your business targets, they are likely to be a part of it. This generation is building their lives by starting a family, adopting a pet and developing a career. Millennials are more mobile-oriented and digital natives than older generations, including generation X and baby boomers. This means that millennials spend a lot of time on digital content consumption related to products but little time on the purchase itself. How can you use millennials‘ consumer behavior to your advantage? Here are a few tips and tricks to help you reach and engage your millennial audience.
Millennials Want to Connect
Millennial consumers don’t respond well to traditional advertising messages. In fact, according to HubSpot, 84% of millennials do not trust traditional advertising. This means that content marketing plays an important role in helping you build trust with your millennial audience. Millennials want to engage with authentic brand messages and hear stories that help them better connect. Content marketing helps allow brands to make real connections with their target consumers. Additionally, this is a great opportunity to show some of your brands’ personalities and voices through your content topics. Further helping you reach and build strong relationships within your millennial audience.
Online Reviews Matter
Millennials are known to only follow the brands they trust. They like to establish emotional connections with the product or brand before purchasing. Telling real stories about your products and using real people’s experiences helps emphasize word-of-mouth marketing, which can benefit this particular age group. In fact, HubSpot reports that 84% of consumers will do their research online before making a purchase and 70% of these consumers will read online reviews before they buy. Great reviews for your brand on social media and other websites helps your company build trust with leads and gain the loyalty of your millennial buyers.
Mobile-friendly is No Longer Optional
Mobile website designs are vital in today’s marketing, especially when marketing to millennials. Your site and content must be optimized for mobile devices. According to Google, 66% of millennials believe that information they find on their mobile device is just as accurate and thorough. Suppose a millennial consumer stumbles upon a website that’s not optimized for their device. In that case, they will most likely take their business elsewhere. If you want to make sure you target and engage with millennials, you’ll need to make sure that your website design is optimized for mobile devices.
Find Ways to Collaborate
Given that many millennials are interested in experiences, it should come as no surprise that they favor collaboration when it comes to interacting with brands. They desire to be a part of the action that can be very beneficial to brands always looking for new opportunities to provide better products and services. Although you cannot buy their loyalty, you can earn it by building trust and establishing rapport with your customers. One way that you can take advantage of these desires to collaborate is by working with influencers in your industry. Partnering with influencers helps you create space for collaboration and helps engage your audience and builds trust.
Overall, millennials are a compelling market when it comes to buying power and influence. If your business is trying to target this generation of buyers, it is important you keep in mind that they are different from other generations. By understanding their purchasing process and what types of marketing they prefer, you can achieve business success. Do you need help creating a strategy for marketing to millennials or other generations? We can help! We have a wide range of tools to reach the millennial generation. Contact us today to speak with our marketing experts. Call 334.446.6149 or email us at firstname.lastname@example.org for a Brand New Idea.
Posted: Mar 29, 2022