McDaniel & Associates Rebrands with New Logo

McDaniel & Associates, P.C. is located in Dothan, Alabama and has helped the Wiregrass for over 80 years with all of their accounting needs. They pride themselves on being one of the first members of the American Institute of Certified Public Accountants (AICPA) in Dothan and strive to stay at the forefront of changes in the accounting standards and practices.

The Challenge

When the partners of McDaniel came to PushCrankPress to guide them through the rebranding process, the PCP team was ecstatic to dive into finding out more about their clients and how people view their brand, internally and externally. What we found was that they were struggling with low brand awareness and in need of a logo that felt fresh, and modern that best represents who they are today.

Our Process

Our goal for McDaniel & Associates was to create a new logo that was a better reflection of their growth and had a cohesive, clean look. This new direction was all about inspiring consumers to turn to McDaniel & Associates for all of their accounting needs. Our creative team came together to select a strong color palette. As for the new mark, we felt that the “M” worked as an icon that customers could draw from memory and has the potential to endure over time.


The Results

PushCrankPress enjoyed working with McDaniel & Associates to create an award-winning new logo that is much clearer, cleaner and cohesive across many different mediums. It presents a consistent identity which results in an increase in the perceived value of their services. To learn more about our design services, give us a call at 334.446.6149.


Posted: Dec 07, 2022