ChatGPT Could Alter the Future of Advertising and Marketing

The usage of artificial intelligence tools has been on the rise recently. The chatbot ChatGPT is among the most notable. ChatGPT was developed by Open AI and was released in November 2022. It is a conversational chatbot that can understand the context of specific and even complex questions. It can produce human-like responses, which is why the AI chatbot is particularly popular among high school and college students when writing essays. However, it is used by more than just students and is more than your average chatbot.

ChatGPT is a practical tool used to support creative development and can produce a creative and even personable response in seconds if given a prompt or asked a question. In the world of advertising and marketing, creativity, efficiency, and productivity are critical. Therefore, many companies have taken advantage of ChatGPT and AI forms like it.
Patrick Kulp, a senior reporter at Tech Brew, stated that a quarter of businesses in a survey of 1,000 reported ChatGPT had saved their company at least $75,000 via more efficient processes in areas like content and writing code, as well as customer support and copywriting.

Dave Chaffey, the co-founder and Content Director of Smart Insights, said that in a Linkedin survey, they found that more than three-quarters of marketers want to use ChatGPT to improve their marketing performance. However, only 40% are actively doing so.

According to Kulp, priorities for marketing jobs may change as more agencies implement AI tools such as ChatGPT. Many people fear their jobs are in danger because of AI tools like ChatGPT, but Kulp argues that there will be more demand for human editors. Kulp says that due to the chances of inaccuracy when using AI tools, quality assurance staff will be needed to check for factual errors in instances where AI may veer into information unrelated to the given prompt.

“We’re hiring people to help us build teams in AI in technology and data practice,” Tesa Aragones, AKQA North America president, said. “So overall, using the technology and the data actually helps us to be more creative and imagine how we can do more for our clients.”

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Posted: Jul 25, 2023