Black Friday: The Shifting Landscape of Advertising in 2023

Black Friday has been a cornerstone of American retail for decades and continues to hold immense significance for businesses and consumers. As holidays are upon us, it’s time to explore the evolving landscape of Black Friday advertising and understand why it remains more important than ever for marketing and advertising agencies.


The Extended Shopping Season

In recent years, Black Friday has transformed from a single-day shopping frenzy into a season-long affair. Consumers are on the hunt for deals not only on Black Friday but throughout November. Throughout the years’ PushCrankPress has recognized the importance of creating extended, value-packed advertising campaigns for our clients that capture the attention of shoppers early.


The Power of Storytelling

In a sea of deals, storytelling is a strategy that sets brands apart. Effective Black Friday advertising goes beyond discounts; it weaves a narrative that connects with consumers personally. Brands that evoke emotions and create a sense of urgency are likelier to stand out.


Data-Driven Personalization

Understanding consumer behavior and preferences is crucial. By looking at data and analytics to help craft highly personalized Black Friday campaigns, you are sure to target the right audience and provide a more relevant and engaging experience for consumers.  


Mobile Optimization

With the rise of mobile shopping, mobile optimization is non-negotiable. Black Friday ads need to be mobile-friendly and responsive. Brands must ensure that the user experience on smartphones and tablets is as smooth as on desktops.


Early Planning and Collaboration

It’s a top priority for brands to plan early and collaborate with their advertising partners well in advance. This is crucial to secure the best media placements and achieve a cohesive campaign.


 Measuring ROI and Analytics

We use advanced analytics to measure the return on investment (ROI) in the post-Black Friday analysis. This helps brands understand which aspects of their advertising campaigns were most effective and where improvements can be made for the future.

Posted: Nov 20, 2023