How to Use Instagram in Your Marketing Strategy

Embark on a journey into the vast realm of Instagram, the social media giant boasting over 2 billion monthly active users of diverse age ranges. At PushCrankPress, we recognize this visual platform’s immense marketing potential, making it an invaluable asset for businesses aiming to thrive in the digital landscape.

Visual Appeal Matters

In the bustling world of Instagram, a captivating feed is non-negotiable. At PCP, we emphasize the need for a clear Instagram strategy. Your visual content should not merely exist; it should captivate, tell your brand’s story, and enthrall your audience.

Unlocking Instagram Features

Instagram’s array of features, from Stories to paid partnerships and business accounts, provides unique avenues for brand promotion. Our team understands the power of these tools in fostering customer loyalty and enhancing brand visibility.

Setting Goals for Success

Crafting a successful Instagram strategy begins with setting measurable goals aligned with your business objectives. PushCrankPress guides you through this crucial step, ensuring your content and time investment align with your aspirations.

Essential Strategy Factors:


Your brand’s introduction — a captivating call to action, a concise brand description, a personalized hashtag, and a trackable link.


More than just trends; they’re a call to action. Encourage interaction and boost brand visibility with carefully chosen hashtags.

Eye-Catching Photos

Striking visuals that define your brand. Showcase satisfied customers, behind-the-scenes glimpses, and vibrant settings.


Leverage the popularity of video content. Engage your audience with looping, timelapse, and behind-the-scenes videos.

Instagram Stories

Maximize reach with daily story updates. Drive website visits and boost conversions with compelling content.

Humor and Captions

Inject personality into your brand with humor, memes, and inspirational quotes. Craft unique captions that resonate with your audience.

Consistent Publishing

Quality content meets consistency. Regular, high-quality posts keep your audience engaged and attract potential customers.

PushCrankPress opens the door to a world of Instagram marketing excellence. Utilize these tips and tricks to transform Instagram into a powerful marketing tool for your brand.
Ready to Elevate Your Social Presence? Contact us today to get started at 334.446.6149. Let’s craft a digital strategy that propels your brand to new heights!

Posted: Dec 12, 2023