Shine Bright like PushCrankPress at Dothan’s American Advertising Awards
The American Advertising Awards in Dothan, AL, is a unique celebration within our creative community. It is a platform for local talents to compete and recognizes the effort and creativity across the Wiregrass area. At PushCrankPress, we find immense joy in crafting meaningful work for our clients, and the prospect of submitting our creations to the American Advertising Awards offers the perfect incentive to reflect on the past year and continue our passion for driving our clients forward.
The American Advertising Awards, recognized as the advertising industry’s largest and most prestigious three-tiered competition, has a mission to acknowledge and honor excellence in the art of advertising. The coveted “ADDY” symbolizes distinction, awarded in the Gold and Silver categories.
This year’s local event occurred in a fully virtual setting, where professionals and students submitted their finest work across various categories such as Sales & Marketing, Print Advertising, Out-of-Home & Ambient Media, and Online/Interactive. Judges meticulously evaluated the submissions, rewarding the most innovative and well-executed campaigns.
Participating in this year’s American Advertising Awards allowed us to reflect on the past year and salute the resilience of the creative community in our locality. Our endeavors were met with resounding success, as we proudly received the Best of Show Award, two Judges Choice Awards, two Gold American Advertising Awards, and two Silver American Advertising Awards.
Award-Winning Creative
Best of Show Award + Gold American Advertising Award
Summerford Logo Design
Embarking on Summerford’s 95-year rebrand, guided by fourth-generation owner J.J. Clemmons, we dived into their rich history. Founded in 1928, Joe Summerford traded his bird dog for a truck, setting the stage for a legacy of family, safety, and quality. Crafting buyer personas and transforming the logo into the iconic Bird Dog symbol seamlessly blended tradition with modernity, reflecting Summerford’s commitment to excellence. The revitalized emblem became a narrative thread, resonating in every touchpoint, from digital facelifts to robust marketing. The success is evident in increased engagement, heightened driver recruitment, and an elevated brand position—a testament to the enduring power of a well-crafted logo rooted in core values.
Judges Choice + Gold American Advertising Award
Visit Dothan Campaign
This collateral of lively t-shirts and stickers was carefully designed to showcase the charm of Visit Dothan and highlight its esteemed status as the Peanut Capital. These past creations encapsulated the essence of the city’s distinctive identity, featuring captivating illustrations and vibrant colors that celebrated Dothan’s rich agricultural heritage. The collection was crafted for both locals proud of their roots and visitors eager to take home a piece of this charming city.
Judge’s Choice Award + Silver American Advertising Award
Summerford Rebrand
Guided by fourth generation owner J.J. Clemmons, Summerford embarked on a 95-year rebrand journey, tracing its rich history since founder Joe Summerford traded his bird dog for his first truck in 1928. This legacy, built on family, safety, and quality, was meticulously preserved. Crafting buyer personas and transforming the logo into the iconic Bird Dog symbol seamlessly blended tradition with modernity, reflecting Summerford’s commitment to excellence. The revitalized emblem became a narrative thread, resonating across digital facelifts and robust marketing, resulting in increased engagement, heightened driver recruitment, and an elevated brand position—a testament to the enduring power of a well-crafted logo rooted in core values.
Silver American Advertising Award
Wallace Community College Foundation’s Hugh W. Wheelless, Jr. Golf Tournament
Crafted for the Hugh W. Wheelless, Jr. Memorial Golf Fore Education Tournament at Highland Oaks Golf Course, this campaign honors a legacy while supporting a noble cause. The distinctive brand identity aimed to raise awareness and attract participants committed to supporting education, with all proceeds dedicated to student scholarships. Through purposeful branding, the tournament celebrated Hugh W. Wheelless, Jr ‘s memory and effectively conveyed its mission of promoting education and community support.
We sincerely appreciate our clients who allow us to create innovative ideas recognized by the American Advertising Awards and beyond. We are also grateful for our exceptional team for their hard work and dedication on these campaigns.
Curious about how our award-winning services can elevate your business? Call us today at 334.446.6149 for a Brand New Idea.
Posted: Mar 28, 2024