Strategies That Will Help You Succeed with TikTok

TikTok is a globally popular video hosting service where users can create and upload their own videos. TikTok was originally launched into China’s App market in September 2016 by parent company Bytedance. It gained 100 million users in a year. Since its launch, it has been downloaded three billion times, racking up 383 million installs in the first half of 2021. TikTok has 1 billion monthly active users, and out of 4.48 billion active social media users, 22.32% use TikTok regularly. These stats mean one thing – it can’t be ignored.

TikTok can be a great way to gain exposure for your business and help score more clients. The more views a TikTok has, the more potential to promote your brand. Here are a few strategies to succeed with TikTok.

Familiarize Yourself and Watch First

Becoming familiar with the platform before you begin producing content is wise. It would be best to spend a few hours on the platform to understand what types of videos are made, what length of a video is popular, and what videos people seem to enjoy the most by checking the number of likes and comments.

Follow Your Niche

Look for profiles and people that fall within your preference and your niche. New people, professions, businesses and industries join the platform daily. Checking out what different brands are doing will give you key insights and help you as you plan for content.

Authenticity Is Key

It is essential to show your brand’s personality in your videos. Don’t be stiff, dull, or try too hard. Instead, try to be friendly, lighthearted, humorous, and humble. Your audience will be able to see if you are being authentic or not.

Keep It Short

You want to keep your audience’s attention when you post a video. That is why keeping your videos an average of 15 to 30 seconds is suggested.

Make It Visually Attractive

The thumbnail of your video will be the first thing someone will see, so it needs to be eye-catching. The advertisement industry is visual, so use cool colors, backgrounds and products. If you are using commentary in your video, add word bubbles in an attractive font.

Use the Right Audio

When creating a video, use a song or a sound that is currently popular. Most people use popular audio instead of their voices and sound recordings. This makes the content engaging and people are likely to hit the follow button.

Know Which Hashtags to Use

Like TikTok audio, specific hashtags are popular at any given time, and using them is smart. However, using hashtags related to your particular brand and market is essential in ensuring that you are reaching your target audience.

Share Your TikTok Videos on Other Social Media Platforms

Sharing your videos on other social media platforms can help generate engagement and increase the followers on the platform you shared it on, as well as TikTok. It is wise to post your video in the area where short videos are posted. For example, YouTube has ‘Shorts,’ and Instagram has ‘Reels.’

If you are interested in setting your business up for success with the best social media strategy, give us a call today to get started at 334-446-6149.

Posted: Sep 30, 2024