Paid Versus Organic Social

Is your business actively posting on social media? If so, do you understand the key differences between organic and paid social posts? Social media is constantly changing and it can become challenging to keep up with terminology and best practices. One of the biggest challenges that many marketers and business owners face is the strategic balance between organic and paid social media. Understanding the difference is essential in creating a successful social media marketing strategy. Organic and paid social media have different advantages but work best together. Every popular social media platform has elements of both.

Organic

Organic social media includes posts that stay on a company profile page and can be seen by your target audience without any paid promotion. Followers of your business page can see updates within their feeds. Because it is organic, exposure can be limited because top social networks prioritize users’ feeds based on their past behavior and preferences.

Paid

Paid social media uses advertising dollars to display advertisements or sponsored marketing messages on across social media platforms. Paid social media can include boosted posts or ads that can specifically target your audience by various demographics and behavioral factors.

Why Should You Consider Both?

When organic and paid social media are used together, you improve your overall social media marketing presence. Having a solid organic strategy can help improve your online presence and reputation, while a paid strategy can increase your brand’s reach and awareness to help target your audience as well as consumers that may not be following you.

Managing both of these aspects of social media takes a lot of time, effort and planning. Need help planning your paid and organic social media? We’ve got you covered. Give us a call today to get started at 334.446.6149.

Posted: Jan 09, 2025