Chatbots & Artificial Intelligence Technology: How it will affect the Future of Advertising
Facebook has adopted the chatbot technology to help businesses reach followers when they aren’t around. This allows them to send messages themselves without having a LIVE person present. Will this new technology affect the future of advertising? Will it take away the human aspect of sales?
Facebook and the Bot
Facebook Chatbots launched in 2016 and now there are over 100,000 active bots utilized by businesses on Facebook. Cashing in on this trend could mean the difference between a loyal follower and a sale. This could potentially affect the ROI for a business on social media if the follower has questions, gets answers and clicks the buy button in the same session. Taking advantage of any social tool available could give you a leg up against your competition.
Chatbots are used for Brand Awareness, Commerce Platforms & More
Artificial Intelligence has snuck into our marketing strategies as a key player for brands. We only have so much time in a day and limited resources to monitor conversations about our business online. By utilizing Chatbots you can build a list of new customers. Chatbots can help attract new leads and encourage those leads to become loyal followers by sending them useful content and answering questions. Eventually, it will convert your list of leads into paying customers. As more businesses & brands use chatbots we move away from the test-and-learn strategies. Chatbots do the research and implementation for us so we have more time to focus on other projects.
The way we communicate is changing fast. We live in a world where information is at our fingertips with the click of a button. Most everyone has a phone and checks messages (SMS) more often than their email. It is imperative to keep up with the change of technology in order for your business to thrive in the new digital age.
Contact us to learn more about implementing a Chatbot for your business at 334-446-6149.
Posted: Jan 07, 2019