First Impressions & Branding
You only get one opportunity to make a first impression. Usually within the first seven seconds of meeting, people will have a solid impression of who you are. Research suggests a tenth of a second is all it takes for others to form an opinion. Whether we want to admit it or not, customers are judging your business in a split second. In a world where people are always surrounded by branded content, it can become challenging to stand out amongst the crowd. Creating a great first impression with your brand has become a top priority in today’s market. You want to give your audience a lasting impression.
Strategy
It is essential to be strategic when it comes to branding. You may offer the best of the best of a particular product or service. However, If you are not proactive about getting your product or services in front of potential customers, you are wasting your time. If you want people to know and care about your business, you need to make sure you make the right impression and connect with your audience.
Content
You want to attract the audience you are trying to target. One of the most effective ways to do this is by having great content. Make sure that others understand how your brand wants to communicate and connect with others. It is essential that your content matches your brand image in tone, feel and subject matter. Otherwise, people may not understand the connection you are trying to make.
Online Presence
Creating good content is a great way to strengthen your brand presence but what good will it do if no-one can find it? Using platforms like Facebook, Instagram and Twitter are great tools for content promotion. They all allow you to engage with a large portion of your target audience and positively respond to your branding. It also allows your audience to become loyal customers and ambassadors of your brand and help promote your business.
For more insight into strategic branding and management that can help your business with an outstanding first impression, give us a call today at 334.446.6149.
Posted: Jul 29, 2020