SEO in The Digital Era

Many business owners believe that the brand experience begins when a customer reaches their website. However, the reality is that it starts before then. It truly begins in the search. When customers interact with a brand for the first time, they do not download their app right away or follow them on social media. Customers want to have all the information first through Google. If they can’t find you through a quick search, odds are they will not interact with your brand again. We collected some of the most asked questions about SEO and answered these common inquiries. Check out our list below.

Why is SEO important?

Search engines such as Google and Bing use bots to crawl pages on the internet. They collect information about different pages and then it is put in an index. Algorithms analyze the index compiled by all of those pages. Hundreds of ranking factors are taken into account to determine the order that these pages appear in the search results for a given query. 

How Does SEO Establish Connections?

With SEO, you can target your audience that is genuinely interested in what you have to offer. In other words, you make it easier for people to find you through relevant information about you and engage with your content. 

Why Are Keywords Relevant to SEO?

Keywords play a large role in where your website listing appears on a search engine. When users are searching, they use keywords to find listings relevant to their search query. Targeting the right terms can help you reach your target audience. 

Why Does SEO Take Time Before You See the Benefits?

The main thing to keep in mind is not to prioritize speed over sustainability. Seeing concrete results take time. There are a number of factors that can affect your SEO results for better or worse. To see actual organic growth, you will not see a steady rise at an expected rate each month. Things will be a bit staggered, mostly due to Google’s constant change in algorithms. However, it is essential not to give up before or after reaching your desired results. You will eventually get there in time. 

Why Should You Continue SEO Once You’ve Reached Good Rankings?

Achieving high rankings is only half the battle. Search engines are continually changing and evolving along with updating their algorithms day in and day out. Maintaining good rankings is just as involved as gaining new ones. It takes time, research, updates and testing. 

Have More Questions?

At PushCrankPress, we understand that SEO is a vital aspect toward your businesses marketing and advertising efforts. It creates a pool of opportunities for you to increase brand awareness and establish a strong client base. If you would like to learn more about creating success for your business through SEO, give us a call at 334-446-6149.


Posted: Dec 07, 2020