How to Drive More Leads on Social

With 3.5 billion social media users worldwide, Social Media Marketing is no longer optional but necessary in business (Oberlo). It is how brands communicate with consumers today. If you’re looking to take your social media marketing game up a notch, take a look at some of our best tips and tricks straight out of our playbook. 

How to Optimize Your Profile

Provide Contact Information

Ensuring that your contact information is readily available on your social media platforms is essential to connecting with clients. 

Create a Call-to-Action 

Depending on your end goal, ending your posts with a call to action can further your relationship with customers. 

Add Links

Adding links to your bio can help direct your audience to your page and further engage with your potential clients. Although this space is often used on Instagram, you can also utilize links on Linkedin, Twitter, and Facebook.  

Stay Engaged

Interacting with your audience may be time consuming, but it is a crucial component in boosting your engagement. Commenting and liking your clients posts helps you seem engaged and connected with your audience. In fact, according to Instagram, the most critical engagements for feed ranking are comments, likes, and reshares. All of those likes and comments help increase your visibility resulting in more leads. 

Refine Your Captions

First impressions are everything, which means your social media captions are important when generating new leads. If your pages aren’t gaining enough traction, you may need to look over your content. Your captions should be attention-grabbing, simple, and easily understood. Captions are not afterthoughts; they’re what add context and shape to your brand’s voice, all of which drive up your follower count. 

Memes, Emojis and GIFs

Memes, emojis and gifs are hilarious to share with friends and are great for ad copy. In fact, 25.4% of tweets with emojis get better engagement, and 57% of Facebook posts get more likes, while 33% get shares and comments if they have emojis in them (Hubspot). It is one of the many tools to help generate successful leads. It is vital to keep your target audiences at the forefront of your mind when using these techniques to help create better engagement and drive more leads.    

When it comes to generating more leads for your business, especially in today’s competitive online market, it is crucial to optimize, engage, and have great content on your social platforms. At PushCrankPress, we make sure our customers are set up for success. If you would like to generate more leads for your business, get in touch with us today for a Brand New Idea at 334-446-6149.

Posted: Feb 10, 2021