Book Recommendations from the PCP Team
Contagious: Why Things Catch On by Jonah Berger
The science behind word-of-mouth and social transmission.
Why you recommend it: Published in 2013, this remains one of the best books on viral marketing and examines why we share certain ideas.
All Marketers Are Liars Tell Stories by Seth Godin
The book explores the concept of storytelling and why it’s so important for marketers to tell authentic stories that resonate with consumers.
Why you recommend it: It focuses on why it’s so important for marketers to enhance their offerings by telling compelling stories. Storytelling has to be authentic and authentic marketing thrives.
Math with Bad Drawings: Illuminating the Ideas That Shape Our Reality by Ben Orlin
In Math With Bad Drawings, Ben Orlin reveals to us what math actually is; its myriad uses, its strange symbols, and the wild leaps of logic and faith that define the usually impenetrable work of the mathematician.
Why you recommend it: This book does a great job of presenting practical and playful explanations, examples, and anecdotes that provide a relatable glimpse into the world of complex mathematics and reasoning.
The Happiness Advantage by Shawn Achor
A happiness first approach in contrast to modern culture, which puts happiness as the end goal rather than a prerequisite to getting things done.
Why you recommend it: Helps put you in the proper mindset to deal with the day to day challenges of life.
Yes Please by Amy Poehler
This book is a funny and light read about Amy Poehler’s life and career.
Why you recommend it: I love to read autobiographies, and I liked reading this one because it covers Amy’s career in Improv and her experience on SNL. She shares stories about meeting and working with a lot of interesting people and also writes about her childhood and personal life. It’s funny and inspiring.
Get out of Your Head by Jennie Allen
We are in charge of our thoughts. They are not in charge of us.
It is certainly on the self-help side of things. Jennie Allen inspires the reader to transform their emotions, outlook and circumstances by taking control of our own thoughts.
Why you recommend it: This book was my most recent read and it did not disappoint!
Eleanor & Park by Rainbow Rowell
Eleanor comes from a chaotic home life and sticks out at school. Park thinks he’s invisible. Slowly through late-night conversations and a stack of mix tapes, Eleanor and Park experience first love.
Why you recommend it: It’s a beautiful story about first love. I love how it touches on their diverse home life and families.
This Tender Land by William Kent Krueger
This book, set during the Great Depression, tells the story of four orphans who escape a reform school and journey down the river from Minnesota to St. Louis in search of a new home. Along the way, they learn more about the world, each other, and themselves.
Why you recommend it: It’s a beautiful, well-written story with lots of interesting side characters. I loved reading about how these kids were forced to grow up once they experienced the real world beyond the walls of their school. I was still thinking about this story long after I finished the book!
Posted: Jun 15, 2021