Why Digital Advertising is Important
Digital advertising is one of the fastest-growing marketing channels today, with no signs of slowing down. The global digital ad spend is expected to reach $389.29 billion in 2021 (Statista, 2020). This is a 17 percent increase from 2020, during which annual growth slowed due to economic issues brought on by the coronavirus pandemic. This means that it’s getting harder and harder to be seen and heard by potential customers in our increasingly fast-paced world. However, investing in digital advertising is a guaranteed way to get your business in front of your target audience.
Targeting Your Audience
Traditional advertising can be a hit or miss, but digital platforms change the game entirely. With over 73% of adults using social networking, businesses are engaging digitally to attract more customers. Utilizing digital display ads and social media marketing to communicate and advertise is a great way to meet your customers where they already are.
With today’s technology, you can launch whole advertisement campaigns that target your specific audience across multiple channels and serve ads in targeted locations where your customers are online.
Measuring for Success
With traditional advertising methods, it can take a while to analyze the performance of your campaign and can sometimes be challenging to track. With digital advertising, you can track campaigns quickly and accurately. In addition, using analytic tools to measure specific items within a campaign can quickly give you access to your target audience’s behavior and how to change your campaign to better connect with them online.
Building Your Reputation and Relationships
Through reputation management tools, digital campaigns can connect you directly with customers. By monitoring behaviors and responding to comments or issues almost instantaneously, you begin to develop the voice for your brand. As the interactions between you and your customers increase, your reputation will build as well. Customers will begin to trust your brand and will feel as if they are being heard. This will ultimately lead to better relationships and loyal customers.
Ultimately effective marketing and advertising techniques will result in profitable leads. More leads mean higher revenue. Creating a digital advertising strategy will help your target audience engage more frequently with your brand.
If you would like to learn more about how to create a successful digital advertising campaign or need a Brand New Idea, give us a call at 334-446-6149.
Posted: Jul 07, 2021