Things to Consider With SEO Marketing
There is undeniable importance to optimizing your website for search engines in this era of digital engagement. In fact, 93% of all online experiences begin with a search engine.
SEO isn’t quite as simple as it once was. However, it’s not rocket science either. SEO can be broken down into a few key factors, each with an essential element to pay attention to.
Quality Content
SEO was once solely focused on keywords and keyword density as the primary rank factors. Many would pick a keyword and make sure that their website content was littered with that exact term as much as possible. As the technology evolved, so has the search engines, the ability to decipher the difference between good, quality content and shallow is pieced together continent littered. Although keywords do still matter, content is king.
On-Page SEO
On-page SEO is a term that refers to the often unseen technical components of your content. They are typically found in the code of someone’s website and can serve as the primary means by which search engines know what your website is about. This includes title tags, meta descriptions, image tags and structured data.
Title tags are what appear in search results and in browser windows as your website’s title. Meta descriptions are a brief description under your page title in search results. Image tags specify an alternate text for the image, making it more accessible to image search. Structured data, also known as Schema markup, tells search engines what the essential parts of your page are.
There are several other areas of on-page factors to optimize, but the ones above are the most impactful on your website’s SEO.
Mobile-Friendliness
With the growing popularity of mobile phone usage, google began to note that most web traffic increased with mobile phone popularity. This meant that mobile sites started to be a sound judgment on the quality of your website. It is often an overlooked aspect of your website’s SEO. However, since websites are typically built for desktop browsers, the mobile version tends to be an afterthought. With this shift in the Google process, marketers need to make sure their websites are optimized for mobile use to best practices.
At PushCrankPress, we understand that SEO is a vital aspect of your business marketing efforts. If you would like to learn more about creating success for your business through SEO, give us a call at 334-446-6149.
Posted: Jul 09, 2021