Top Marketing Trends to look for in 2023
There is no doubt that the marketing world operates at lightning speed. In order to succeed in the fast-paced marketing world, maintaining a sense of relevance with your audience is vital to stay ahead of them.
To help businesses build cutting-edge and competitive marketing strategies in 2023, we put together this helpful guide on marketing trends to watch in the new year.
Influencer Marketing
Influencer marketing really picked up steam in 2022, and we predict this trend will keep pace in 2023. Why? 89% of marketers who currently engage with influencer marketing will increase or maintain their investment next year. When marketers collaborate with influencers and industry thought leaders in their industry, they can expand brand awareness and gain fans from the influencer’s own audience.
Can’t afford to hire a celebrity influencer with millions of followers? That’s okay. In fact, more than 56% of marketers who invest in influencer marketing work with micro-influencers (Hubspot).
Micro-influencers are social media promoters with a smaller following (typically thousands to ten of thousands of followers). Although they have fewer followers, their posts often pack more punch due to their higher level of engagement.
Even though it can be tempting to look at follower count when determining if an influencer is right for your brand, remember that true influencer lives in engagement rates.
Video Content
The short-form video has taken the marketing world by storm, and we predict it will carry over in 2023. A staggering 90% of marketers using short-form video will increase or maintain their investment next year, and 1 in 5 marketers plan to leverage short-form video for the first time in 2023. (Hubspot)
This format aligns well with the fast-paced attention spans of online audiences in a variety of demographics. This is likely why platforms like TikTok and Instagram Reels have gained quick growth and marketing interest.
Social Media
It’s no coincidence that leveraging social media as a customer service tool trend is emerging around the same time that many social media platforms are expanding their e-commerce capabilities. For this reason, providing customer service on these platforms will become even more crucial in 2023.
SEO
Here at PushCrankPress we try to ensure our clients have content within their websites are as discoverable as possible. Although SEO is nothing new the strategies are becoming even more ingrained within modern day marketing strategies.
As the interest and need for SEO strategies continues to grow, so do all search optimization opportunities. As Google algorithms have evolved, SEO has become about much more than churning out basic posts that answer simple search quires. Now, many companies are investing in SEO experts who can help them with insights, reports, and multimedia optimization.
Mobile optimization
Many consumers are spending more time on their phones. In fact, more than half of annual online website traffic comes from mobile devies.
As Gen Z audiences continue to grow buying power, mobile-optimized digital experiences will be even more vital to consider as a business owner who markets to these fast-paste, highly connected generation.
We will continue to stay up to speed with the latest in marketing trends so that we can work with our clients to take their business to the next level with Brand. New. Ideas in 2023, give us a call today 334-446-6149.
Posted: Feb 03, 2023