5 Social Media Mistakes You’re Making + How to Fix Them
There is no denying social media is a powerful tool you can use to increase brand awareness and connect with your target audience. Before you build a social media strategy or improve on your existing one, keep in mind that it’s not enough to just be visible on your social networks. If you don’t approach it correctly, social media marketing could be an ineffective tool or even hurt your brand. Here are five common social media mistakes many companies often make, along with tips and strategies to help fix them.
Mistake 1: You Don’t Have a Clear Audience in Mind
Knowing who you’re talking to on social media is vital for creating relevant, meaningful content. After all, how can you speak directly to your audience’s specific needs if you don’t know who they are? Great content starts with audience research. As you study your target niche, ask these questions:
What is the age range of your audience?
What geographic locations and time zones do they live in?
What are their hobbies, interests, subcultures, or affiliations?
What pain points do they need a solution for?
Mistake 2: You Don’t Have a Defined Social Media Strategy in Place
No matter how compelling your brand’s message might be, if you don’t have a plan to adapt it to social media, your content will not deliver the traffic, leads, or conversions you’re looking for. If you want to grow a strong social media presence, developing a strategy is a must. Not only will it help your content stand out, but it will also help you to set better goals, target the right audience, plan a content calendar, and set your brand apart.
Mistake 3: Your Content is Boring
GoodFirm’s Unfollowed Brands on Social Media survey found that 79% of consumers unfollow a business’s social media profiles if the content no longer interests them, and nearly 67% unfollow a business if the content becomes irrelevant. The easiest way to keep users engaged with your brand is to make sure your posts are high-quality and truly engaging content.
Mistake 4: You’re Not Using Social Media as a Sales Tool
It doesn’t matter if you run a small local shop or a big national company. Social media is more than just a trend. It is an essential piece of your business marketing strategy. Social media can be used for social selling, especially for companies that conduct business with other companies. LinkedIn is an excellent channel for B2B businesses to research, locate, connect and ultimately sell to other professionals or organizations.
Mistake 5: Your Audience is Fatigued with Your Content
If someone follows your brand on social media, it’s a given that they expect to interact or hear from you on a regular basis. A consistent posting schedule is crucial to create maximum exposure for your content. However, there’s a fine line between increasing brand awareness and being so active on social media that it comes across as self-promoting or annoying. In fact, 41.50%% of users unfollow brands that excessively publish content.
To prevent fatigue, good marketers use multiple channels of communication to stay connected with their audiences. Make sure social media isn’t your only channel for priming your message. Cross-promote on other platforms, too, so your follower’s aren’t overwhelmed on any single channel.
If you’re guilty of any of the mistakes above, you’re certainly not alone. If you are ready to take your social media game to the next level, contact us today at 334.446.6149 or email us at firstname.lastname@example.org for a Brand New Idea.
Posted: Feb 16, 2023