Why Branding is Important
June 9, 2021 3:30 pmBranding is a marketing practice to which a company creates a symbol, name and or design that is easily recognizable... View Article
Categories for Branding
Building Your Brand With TikTok
April 8, 2021 3:30 pmFounded in 2012, TikTok is one of the fastest-growing social media platforms of all time. This short-form video app has... View Article
Pepsi x Peeps Brand Collaboration
April 2, 2021 2:03 pmSpring is here — and Pepsi is marking the occasion with the launch of a new, limited-edition flavor. The brand... View Article
TikTok and Branding
November 23, 2020 2:34 pmTikTok is still on the rise in popularity even after much controversy surrounding the app. In fact, it is the... View Article
Communication Between Consumers and Brands
November 16, 2020 4:57 pmWhen you got out of bed this morning and brushed your teeth, poured yourself a fresh cup of coffee, looked... View Article
Branding Vs Marketing
October 19, 2020 2:34 pmWhat is Marketing? Marketing is the message you convey. Your message can be delivered in various strategies, including social media... View Article
Color Psychology in Branding
October 5, 2020 1:54 pmAs humans, we are all visual creatures. In fact, color plays a more significant role in our lives than one... View Article
First Impressions & Branding
July 29, 2020 7:26 pmYou only get one opportunity to make a first impression. Usually within the first seven seconds of meeting, people will... View Article
Branding 101
July 22, 2019 4:41 pmMany people misunderstand “branding” with the “brand” itself. Most people associate branding with the company’s logo or tagline. However, branding... View Article