Yard Party For Art Case Study
Yard Party For Art Integrated Marketing Campaign
The Wiregrass Museum of Art hosts an annual one-night music and art festival, Yard Party for Art, featuring artists from a variety of disciplines. Yard Party for Art celebrates WMA’s mission to inspire lifelong learning through visual art in the Wiregrass region. WMA partnered with PushCrankPress to create a unique spin to their annual event. With our partnership, we were able to build a strong brand identity and generate more engagement within the Wiregrass community.
We wanted to help the Wiregrass Museum of Art brand the #HottestPartyOfTheYear and make it memorable. Not only did we create an eye-catching logo that can be used for years to come, but we also designed and developed a variety of materials, including a website, poster design, t-shirts and tickets. To bring it all to life, we established a virtual reality experience for festival-goers to participate in on-site.
All materials were consistent with one another to help create a strong and unique brand identity for Yard Party for Art. In addition to the overall success of this campaign, we were awarded a Gold Addy and received Best in Show at the local American Advertising Awards in the brand identity category.
We enjoyed working with The Wiregrass Museum of Art to take their event to the next level. Our diverse and collaborative approach to design and marketing helps create solutions that bring our clients vision to life. To learn more about our integrated marketing campaign services, give us a call at 334.446.6149.
Posted: May 28, 2020