Social Listening & Why It Is Important

As many companies already know, it is essential to have an excellent online presence and reputation. It is especially important to have an exceptional social media presence as it has become a catalyst for how the public views your brand. Making sure that your company is developing a reputation in all the right ways is vital. According to bright local research, 91 percent of people regularly or occasionally read online reviews and 84 percent trust online reviews as much as a personal recommendation. If the majority of your social media platforms show negative mentions, you may suddenly be on a rocky road. That’s where social listening comes into play.  

To avoid these hazards, make sure you are keeping track of what is happening on your social media platforms and take a much more in-depth look at mentions and conversations about your business. By practicing social listening, it becomes easier to see what the customer is genuinely interested in and how you can improve your relationship. Take a look at these easy steps that we like to implement for social listening best practices. 

Respond to Your Customers

Whether the comment is positive or negative, having a personalized go-to response helps show your customers that you hear them and are willing to listen. According to Sprout Social, 83 percent of respondents like when brands respond to questions and 68 percent like when brands join conversations. Being responsive to all social media platforms is beneficial to your overall social media platform performance. 

Keep Track of Your Growth

When you analyze what people are saying about your business, you can find the correlation between other portions of your business. For example, if there is a rise in positive comments, you can see that there is a correlation between increased followers and sales. This also goes for negative comments and a decrease in followers and sales. It is easier for you to determine what measures you would like to take to make the best decisions moving forward. 

Find New Opportunities 

More often than not, your customers will do the work for you when you begin to see a trend taking place. It becomes increasingly crucial for you as a business to take advantage of this opportunity and find ways to take part in the conversation. You are making your business current and relatable, further gaining the trust and loyalty of your customers. 

Increase Your Reach 

By using the right tools to measure and analyze the results of your social listening, you can then take what you know and apply it. You can also take advantage of these tools to reach new customers by paying attention to what your customers are saying aside from your business. Following posts they are sharing and hashtags they are using gives insight. You can broaden your reach with new content that ultimately drives more traffic to your business. 

Social media can help indicate your growth and shift in customer trends. If you don’t pay close enough attention, your brand will fade easily compared to the businesses that do. If you are looking to invest in social listening to add a more interactive and analytical approach to your business, contact us today at 334.446.6149.

Posted: Jun 25, 2020