Agency Creativity Continues

Although everything today has seemingly been turned upside down, advertising agencies are still striving to achieve the same common goal by focusing on their client’s needs and solving their problems creatively. Here are some key points that agencies are now focusing on with more intent for their clients and themselves in today’s changing world.


A client + agency relationship is always something that is of top priority. Due to the extreme stress that clients continue to face, it is crucial to implement the right approach while striking the right tone at the right time. Agencies can remind clients how they can impact their overall business by showing them the big picture. 

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The reality is that new business pitches may no longer take place physically. Continuing to build new business is essential for clients and agencies. Agencies come in and do what they do best, which is implementing creative solutions and shifting strategies.

Along with shifting strategies and creative solutions, it is also imperative for agencies to emphasize risk-taking. Risks have always been a juggling act for agencies with their clients. However, in today’s market, no risk may equal no reward. If agencies can push their clients to take a leap of faith, the payoff will be well worth it. 


As people continue to work remotely, it has made communication between businesses and teams more inclusive and flexible, which has now pushed for inclusion and understanding in the workforce. Acknowledging this makes for a better work environment and an overall delivery for clients. 

The pandemic has reinforced that actions speak louder than words. While we cannot rely on the past to develop the present, we can hopefully make for a better future. If you are interested in a Brand New Idea, contact our team  today at (334) 446-6149.

Posted: Jul 15, 2020