4 Ways to Increase Your Website Traffic in 2021
Is your website underperforming, lackluster, or out of date? If you decided to open this blog, odds are you’re looking for a way to increase your suffering website traffic. You have come to the right place! We have put together a few of the ways we like to help our clients succeed and increase their website traffic.
What is Website Traffic?
Website traffic is simply a way to tell how many people are visiting your website. Many analytic tools help measure the number of page views and unique page views that your website acquires over time. Increasing traffic to your website has numerous benefits, but more importantly, it increases revenue for your company.
Organic traffic is the traffic from search engines where a user will “organically” discover your site. Focusing on attracting the right people to your company through good Inbound marketing tactics and good content creation is a guaranteed way to drive traffic organically. Organic traffic is most directly affected by search engine optimization (SEO), which is simply used to improve your rankings on various search engines such as Google, Yahoo, and Bing.
Search engine optimization is a significant factor that will help you reach your target audience. Using keywords and creating good content will result in a higher rate of visitors to your website. Many believe that SEO is unimportant and that could not be further from the truth. It is in your business’s best interest to include SEO to improve your position on search engines, ultimately resulting in higher website traffic.
It’s not enough in today’s market to only produce good content and hope that people will find it. You have to be proactive. One of the best things about this digital age is the use of social media channels. From a web traffic position using these platforms can be a crucial component to promote your website. In fact, according to Sprout Social, 89% of marketers see social media generating more exposure for their company.
Although this may be the most obvious, it is still essential to consider when boosting website traffic. Including great advertising tools such as Google Search Ads and targeted ads on social media, are all great ways to target your audience and ensure that you appear where they are. You can also include links that go back to your website. Building your brand and making sure your site gets in front of others takes time and strategy. However, if implemented correctly, it can help your website traffic gain traction.
Being a part of the digital era, your business’s online presence and website ranking matter. If you are not ranking, chances are your business will go unnoticed. If you would like to learn more about gaining website traffic and creating success for your business, give us a call at 334-446-6149.
Posted: Dec 22, 2020