Tips to Create a Social Media Content Calendar
Social media can be hard! However, hard does not mean impossible and it certainly does not need to be a difficult process. That’s where a social media content calendar comes in. We will guide you through the steps that we take here at PushCrankPress to create a successful social media calendar.
What is a Social Media Content Calendar?
A social media content calendar is an overview of your upcoming social media posts. It can be organized in the form of a spreadsheet, online calendar or interactive dashboard. Each entry in a social media content calendar usually includes a combination of copy and creative, links and tags, dates and times when the post will go live and which social network account it will be published on. Why should you use a social media content calendar?
Organization and Saving Time
Maintaining a social media calendar helps you to plan ahead. It takes effort and attention every single day, not just when you’re feeling inspired. Maintaining a social media content calendar lets you plan, avoid multitasking and write out all of your creative ideas for later. Essentially it’s the best way to make sure that you never find yourself scrambling to post something ever again. Certain social media calendar tools also allow you to schedule your post for the best time and manage your audience engagement all in one place.
Consistency
Whether you’re trying to increase your likes or followers. Unfortunately, there is no shortcut to achieving this. You must consistently show up in your audience’s feed and stay engaged with them on social media. Impressive engagement increases your organic reach via the platform’s algorithm, so your posts get shown to new people and you have the potential to grow your followers. By scheduling your post ahead of time you are able to maintain this consistency and grow your brand.
Reduce the Risk of Typos
Planning your post ahead of time means that your copy-editing and fact-checking are all a lot easier when you are working days or weeks in advance. This is one of the best ways to prevent embarrassment or having a potential social media crisis.
Don’t Miss Out on Relevant Moments
Never forget about a holiday or special occasion again. A social media content calendar allows you to strategically observe worldwide events that are relevant to your brand and its audience.
We hope these tips have inspired you to create a social media strategy and planned content that sets your brand up for success. If you are looking for more ways to improve your social media platforms or don’t have time to create a social media content calendar for your business, give us a call today at 334.446.6149 and we can help.
Posted: Apr 08, 2022