Email Marketing Strategy
April 23, 2021 6:21 pm Comments Off on Email Marketing StrategyEmail marketing has been around for years and will be around for years to come. Adding this channel of communication... View Article
Author Archives for Erin Middlebrooks
Building Your Brand With TikTok
April 8, 2021 3:30 pm Comments Off on Building Your Brand With TikTokFounded in 2012, TikTok is one of the fastest-growing social media platforms of all time. This short-form video app has... View Article
Pepsi x Peeps Brand Collaboration
April 2, 2021 2:03 pm Comments Off on Pepsi x Peeps Brand CollaborationSpring is here — and Pepsi is marking the occasion with the launch of a new, limited-edition flavor. The brand... View Article
The Rules To Creativity
March 26, 2021 9:18 pm Comments Off on The Rules To CreativityAlthough there are technically no rules for creativity, we did come up with a few ideas to help you stay... View Article
Gen Z: Who They Are & What They Want
March 16, 2021 3:39 pm Comments Off on Gen Z: Who They Are & What They WantOh, Gen Z, the generation of smartphone natives. This group grew up using social media platforms, streaming music and TV,... View Article
Learning to Pivot During a Pandemic
March 8, 2021 8:47 pm Comments Off on Learning to Pivot During a PandemicWith safer-at-home orders and social distancing in place, businesses have had to get creative this past year. Below are some... View Article
Social Media Marketing
March 2, 2021 7:43 pm Comments Off on Social Media MarketingThere are over 3 billion people currently on social media. That means that almost half of the world’s population is... View Article
Creating Benchmarks for Online Success
February 23, 2021 4:24 pm Comments Off on Creating Benchmarks for Online SuccessClick-through rates. Conversions. Traffic percentage. Engagement. The list goes on, and where does the path to understanding how to measure... View Article
How to Drive More Leads on Social
February 10, 2021 4:02 pm Comments Off on How to Drive More Leads on SocialWith 3.5 billion social media users worldwide, Social Media Marketing is no longer optional but necessary in business (Oberlo). It... View Article
Listening in Advertising
January 25, 2021 3:58 pm Comments Off on Listening in AdvertisingA successful campaign requires much expertise, including copywriting, graphic design, and project management. However, there is one skill that many... View Article