Brand New Ideas

Yard Party For Art Case Study

Yard Party For Art Integrated Marketing Campaign  The Wiregrass Museum of Art hosts an annual one-night music and art festival,...

Proactive Connections with Customers

Every business has been challenged in some way by the current pandemic. It is more important than ever to build...

Predicted Consumer Trends Post COVID-19

The Coronavirus pandemic has impacted the marketing world in more ways than one. It has especially changed consumer behaviors in...

Ways to Reduce Stress During COVID-19

There is much uncertainty and we continue to adjust to our new “normal.” It is completely understandable to feel overwhelmed...

Business Action Plan

Now, more than ever, people are making the push towards digital mediums in business. Due to the ongoing COVID-19 pandemic,...

Advertising During the Coronavirus

Taking the right action during a rapidly changing situation can be especially challenging in the advertising and marketing world, where...

How to Stay Focused While Working Remotely 

Working remotely is not an entirely new concept. The current state of the COVID-19 Coronavirus is causing many companies to...

Marketing to Gen Z

Digital marketing in today's world is hyper-focused on all of the ways to target millennials, only to forget they're not...

How To Improve Your Creativity

"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because...

Signs That You Need a New Website

Your Website is Not Mobile Friendly  Smartphones are inevitably taking over the consumer market, making it highly relevant in web...

All I Do Is Win

What an exciting way to kick off the year here at PushCrankPress! The American Advertising Awards gala was held Thursday...

How to Get More Reviews for Your Small Business

Think back on the time you were browsing the internet for local restaurants. What did you consider when looking at...

SMART GOALS : How to Make Your Goals Achievable

Successful businesses have clear goals to attain specific objectives. Yet, many businesses lack focus. Most business goals are too vague...

5 Web Design Trends for 2020

We live in a world where we are bombarded with different websites every single day. It can become increasingly more...

Social Media Marketing For Small Business

Create a Plan  Make sure to start by creating social media goals and objectives by using the SMART framework. Your...

What Makes Good Website Design Great?

Did you know that there are over 1 billion websites in the world? With so many other websites online, it...

The Art of Storytelling & Advertising

"Storytelling is about connecting to other people and helping people to see what you see." - Michael Margolis   Stories...

Top 10 Mobile Apps of 2019

Mobile apps have been at the forefront of modernization for a while. In order to stay ahead of the competition,...

Why Graphic Design is Important for Your Business

Graphic design plays an instrumental role in businesses today. It is more than just an aesthetic, it is the overarching...

Conquering Code

Computer programming or more commonly referred to as coding surrounds us daily. Whether you're posting on Instagram, uploading an app,...

How to Create an Effective Social Media Calendar

Do you ever feel overwhelmed with your business and tend to put social media on the back burner? From meetings...

Marketing to Millennials

"Millennials," is a term that is used to consider individuals who reach adulthood around the turn of the 21st century....

Creating Effective Email Marketing Newsletters

Email remains one of the most powerful ways of communication for a business to engage with its current and potential...

Branding 101

Many people misunderstand "branding" with the "brand" itself. Most people associate branding with the company's logo or tagline. However, branding...

Social Media Marketing Strategy

Do you want to stand out utilizing social media? Check out these steps on how to implement a social media...

Responding to Negative Comments on Your Business Facebook Page

Every business owner's worst nightmare is a negative comment on their business Facebook page, whether the criticism is valid or...

Successful Web Development

The ProcessPlanning & Analysis: Everything has to begin with a plan. It starts with knowing what the clients needs are and...

Death of Advertising Influencer and Retired Troy University Professor, Dr. Joseph Fielding

It is with great sadness that we inform you of the passing of Dr. Joseph Fielding. Dr. Fielding, a retired...

Digital Marketing Strategies That Work!

There are many ways to promote your business online. Creating effective digital marketing strategies that produce real results can take...

Tips From Our Team!

PushCrankPress is a local group of creatives that have multiple years of experience putting our customers' businesses in front of...

Gibbons Automotive Case Study

Gibbons Automotive was founded by Joe Gibbons in 2001 and is nestled in the southeastern Alabama town of Dothan. Joe’s...

Create Memorable & Effective Digital Ads

Digital Marketing is where people are and how businesses connect with their customer directly. Most marketers do not think that...

How to create a successful digital ad campaign

A digital advertising campaign is an integral part of your digital marketing strategy. In order to properly execute your digital...

How to promote creative thinking in the workplace

Your employees are unhappy and their output on projects has dwindled down to a smoldering lump of coal. Employees need...

Southeast WOW 360º Project

Developing relationships with local employers, educators and area leadership is part of the recipe for successful workforce development. Every year...

Think Local, Think Big

Just because you are a local business, doesn’t mean you can’t compete with the larger franchises in your area. Local...

5 Ways to Reduce Stress at Work

It isn’t every day that you wake up ready to tackle the day ahead. Sometimes it is hard to get...

The ease of SEO on-site and off-site

We’ve taken an algorithmic approach to keep pace with Google and offer a tool that helps business owners build on...

PushCrankPress Wins Big In Local American Advertising Awards

PushCrankPress has been a member of the Dothan chapter of the American Advertising Federation since 2012. Through this organization, we...

The Small Business Owner’s Guide To Digital Marketing

Everything is moving to digital and adjusting your marketing strategy is crucial to the success of your business. Understanding the...

Understanding SEO (Search Engine Optimization)

In our previous blog posts, Managing Your Online Reputation Pt. 3 and Managing Your Online Reputation Pt. 4, we reviewed...

Key Marketing Tactics Every Business Owner Should Know

It’s all about strategy. Your marketing tactics are crucial to the success of the next campaign. There are new techniques...

Recognizing Spam In Your Email Inbox

In the last couple of months, a little bug has been circulating through email inboxes. Phishing or Spam emails are...

10 things to know before branding your business

Think of a brand that you use in your everyday life. Hold that brand in your mind. What causes does...

4 Common Uses of the Visual Visitor Service

Many business owners take to online services that they can count on when driving new sales leads. Visual Visitor is...

Don’t Miss Your Next Sales Lead

Statistics show that only 2% of Online Consumers will complete a form on your website. What is your business doing...

What Should You Include in your Digital Marketing Strategy in 2019?

What does digital marketing look like for the upcoming year? What new tools and trends are rising up in the...

Email Marketing, Say What?

The first email was sent in 1972. In 2017, there were over 3.7 billion global email users. Today this number...

5 things that you might be missing in your digital marketing strategy

It takes many components to execute a successful digital marketing strategy. In order to maintain your online presence and meet...

Chatbots & Artificial Intelligence Technology: How it will affect the Future of Advertising

Facebook has adopted the chatbot technology to help businesses reach followers when they aren't around. This allows them to send...

5 Keys to a Successful Social Media Content Calendar in 2019

A Social Media Content Calendar is a detailed calendar that lays out your social media posts, marks important days to...

Taking back the conversation around your business

Online reviews are critical to the success of a local business. In fact, nearly 90% of consumers say they’ll only...

How to request a customer review or testimonial

There are always going to be memorable elements about your business that your customers are going to experience. Inviting them...

The consumer mentality when searching for businesses online

The customer voice can be defined as the in-depth process of capturing customer’s expectations, preferences and aversions to a business/brand...

6 ways to boost your online reviews

Our culture has moved into an opinion sharing economy that thrives off of the hearsay of direct consumer experiences with...

Best practices for responding to positive and negative reviews online

We take advantage of the opportunities that come with asking for customer feedback via our Customer Voice tool. We know...

Managing Your Online Reputation Pt. 4

Today, the online reputation of your business is defined by your customers.Reviews, accurate business information, and social media activity impact...

Brand Voice & Online Reputation

Your customers' voice is more powerful than you think and it can either make or break your brand’s image. Today,...

Managing Your Online Reputation Pt. 3

While there are a relatively small number of major rating and review websites, they have large audiences and their reviews...

Value of Business vs. Value of Customer

Many people value their business above their customers, but in essence, your loyal customer is your business. Whenever you think...

Managing Your Online Reputation Pt. 2

We are placed in the 97th percentile in our industry, above our industry average, because we have listings on multiple...

Managing oneself before managing your business

You may think that your business success has nothing to do with how you handle yourself mentally, emotionally or physically. But,...

Managing Your Online Reputation Pt. 1

We just saved a ton of time with our Reputation Management tool. It's so amazing that we couldn't wait to...